Direct Mail Delivers Connections to Customers in 2021
2021 is, in many ways, an extension of 2020. We are still social distancing, wearing masks, and doing everything to make each other feel safe and connected despite our challenges. However, there is a key difference.
In 2021, we have hope.
We know we will see each other again soon, and we hope to pick up where we left off. For businesses, this means getting in front of customers right now. Remind them you will be ready when they are, that your prices are competitive, your shelves will be full and your services are more crucial than ever.
One of the most effective ways to reach your customers and prospects today is to send mail directly to their homes or businesses. You could send a thank you for sticking by you in the lean times or an announcement for a grand re-opening. A magnetic menu will keep your cafe or cart top of mind while a coupon packet tailored to the stay-home-stay-safe lifestyle shows you care, but that you can’t wait to see them again.
Unlike with web, email, or text marketing, your customer’s home mailbox isn’t full. Homeowners tend to browse every piece of mail, saving many for a longer look later. Catalogs are read by several members of each household, and coupons are saved -- especially if those marketing pieces come from a business they already have a relationship with. Still, times are lean. You need a guaranteed return on your investment in marketing. You need every single piece to reach its intended recipient for a reasonable price.
With mailing, ROI can be a tricky tango. That is why EMCO has been developing comprehensive tools to ensure that bulk and direct mail find the right home, every time. Our clients benefit from our robust software and services.
Make Your Mail Hit the Mark
Clean data determines mail success. At EMCO, we run your lists through CASS Certified™ address verification and NCOALink® Move Update Processing. Use these to standardize and verify addresses, identify undeliverable and unoccupied addresses, and update your data to the newest address for those who have moved.
Lowest Possible Postage
Obtain the lowest possible postage rates by standardizing and presorting your lists. EMCO supports all types of First-Class Mail®, Periodical Mail, USPS Marketing Mail®, and Bound Printed Matter including postcards, letters, flats, and parcels.
Direct to Every Door
For customers who want to cover a targeted area with a direct mail campaign, EMCO makes Every Door Direct Mail (EDDM®) jobs easy. Our mailing experts quickly select the routes you want to mail to, resorts, and prepares all necessary paperwork including facing slips.
Training and Support
EMCO, with 29 years of experience, takes the mystery out of mailing. A true partner, EMCO is available to you for training, questions, troubleshooting, and advice.
Direct mail is a powerful way to meet your customers where they are. With EMCO Mail + Print, your message of hope and connection arrives right at their doorstep.