Why Direct Mail Still Works for New Customer Acquisition
Updated: 4 days ago
Growing Your Practice? Use Every Door Direct Mail (EDDM)
For practices focused on neighborhood awareness, Every Door Direct Mail (EDDM) is an affordable way to reach every household within selected carrier routes—without purchasing a mailing list. It's perfect for new practices, second office locations, or providers introducing new services within a specific community.
Who Should You Mail To?
If you're looking to attract new patients, start with a targeted mailing list rather than a blanket mailing. Healthcare and dental practices can purchase demographic lists of new movers, families with children, seniors, or households within a defined radius of the practice. Because these recipients are not yet patients, these marketing lists are not subject to HIPAA restrictions.
For example, a new Portland dental practice might mail a "Comprehensive Exam & Digital X-Rays for New Patients" offer to households that have moved into the area within the past six months and live within a five-mile radius of the office. Personalized direct mail using variable data printing allows healthcare providers to customize mail pieces with recipient names, neighborhood messaging, or offers that improve response rates. This approach focuses marketing dollars on people who are most likely to be looking for a new dentist.
This is exactly what EMCO can help you with!
A Portland Dental Practice Example
Imagine a dental practice with three hygienists that wants to grow. One of its challenges is the multiple dental offices in Portland, and new ones opening every year.
What to do? A simple automated direct mail program could include:
New Patient Campaign: Target households within a 3–5 mile radius or new movers with an introductory offer. Oversized postcard.
Welcome New Residents: Target households that have moved into the area within the past 6–12 months. Welcome postcard.
Family Targeting: Purchase demographic mailing lists based on likely dental care needs for their children. Self-mailer.
A dental office doesn't need a massive campaign to see results. A consistent mailing program tied to its patient recall list helps keep chairs filled while reducing the workload on front desk staff.
Why Healthcare Practices Partner with Mail Specialists
Many healthcare organizations prefer to work with experienced mailing partners rather than manage campaigns internally.
USPS research shows healthcare organizations are more likely than other industries to outsource printing and creative production to specialists. This allows staff to focus on patient care while experts manage mailing logistics, production, and postal requirements.
Ready to Grow Your Practice?
EMCO helps Portland healthcare and dental practices with direct mail using EDDM or customizing a program to reach current and target audiences.
Whether you're introducing your practice to new residents or targeting specific neighborhoods, EMCO helps healthcare providers grow their practice with complete direct mail marketing services.
Including:
High-quality digital printing
Personalized variable data printing
Mailing list acquisition and management
Address verification and deduplication
USPS postal optimization and postage discounts
Folding, inserting, tabbing, sorting, and mail preparation
Intelligent Mail Barcode (IMb) services
Every Door Direct Mail (EDDM)
End-to-end printing and mailing services
We’ve served the Portland and Southwest Washington area for more than 30 years. EMCO can help healthcare and dental practices produce and deliver professional direct mail efficiently, accurately, and on time. When your goal is new patients, direct mail works!
Let EMCO print and mail your next campaign!
Why Direct Mail is Essential for Growth
Direct mail is more than just a marketing tool; it's a bridge to new patients. In today's digital age, many businesses overlook traditional methods. But guess what? Direct mail still packs a punch!
The Power of Personalization
Personalization is key. When potential patients receive mail that speaks directly to them, they're more likely to respond. With variable data printing, we can tailor each piece to resonate with the recipient. This means using their name, local landmarks, or even special offers that cater to their needs.
Cost-Effective Marketing
EDDM is not just affordable; it's smart! By targeting specific neighborhoods or demographics, you save money while maximizing your reach. No more wasted resources on uninterested recipients.
Building Trust and Recognition
Direct mail builds trust. When potential patients see your practice's name in their mailbox, it creates familiarity. Over time, this recognition can lead to increased patient loyalty.
Tracking Results
One of the best parts of direct mail? You can track its effectiveness! By using unique codes or offers, you can measure response rates and adjust your strategy accordingly. This data-driven approach ensures you're always improving.
Conclusion
In conclusion, direct mail remains a powerful tool for healthcare and dental practices. With EMCO by your side, you can harness the full potential of EDDM and personalized marketing. Let’s work together to grow your practice and bring in new patients!
Are you ready to take the next step? Let's make your direct mail campaign a success!
Comments