This year is poised to be the year of print. How so? As we enter our second year of the COVID-19 pandemic, we’ve learned a lot, evolved as the challenges shift, and now embrace opportunities when they arise. Print plays a vital role in marketing and communications. Let’s take a look at some of the trends that will help drive its success this year.
Fight Inbox Clutter
How many emails do you think hits the average email inbox per week? 150? 300? 500? Guess again. You’re likely to receive 600 emails per week. In contrast, your mailbox is likely to only see 17 pieces of mail... hmmm. With that kind of competition, it’s no wonder more and more savvy business owners and marketers are turning to the power of print to fight the noise of digital marketing.
Target and Retarget
Combing the power of digital marketing and direct mail allows you to deliver a one-two punch in 2021. Using your data wisely to reach the right audience right now to convey messaging that prompts results. Retarget website visits into closed deals with follow up offers and discounts delivered straight to mailboxes within 10-14 business days with fast, flexible print-on-demand services.
Insert to Upsell
Many industries have been forced to adapt to the new normal in pandemic conditions, but opportunities still abound. Packaging and order inserts are essential for driving brand loyalty and repeat business for restaurants, consumer goods, and retail. Menus, special offers, reminders to share your purchase on social, leave a review or a post a simple thank you can help provide a personal interaction with your customer when you can’t be there to do it yourself.
One of the great things about print is that it’s tangible and allows you to interact with your audience. Be creative with your design and messaging. Great ideas have increased audience recall and less likely to be tossed in the bin right away. You can think big with oversized or oblong shapes or brighten up mailboxes with bold colors and imagery. The possibilities are endless.
Are you ready to turn up the dial on your print marketing in 2021? EMCO Mail + Print is at the ready with fast, reliable service. Give us a call today -- 503.770.0799 -- or fill out our contact form to learn more about our print-on-demand solutions!