Color is a Compelling Way to Wow—and Woo—Your Customers With Print
Updated: Mar 22
Color is more powerful than you think it is.
Did you know:
A Midwestern insurance company used color to highlight key information on their invoices. As a result, they began receiving customer payments an average of 14 days earlier.
Color increases brand recognition by up to 80%.
People subconsciously judge a person, environment, or product within 90 seconds of initial viewing – between 62% and 90% of that assessment is based on color alone.
Read these and other mind-blowing facts about the power of color at Colorcom.
It’s all there in black and white: color is one of the most compelling customer motivators and perhaps the most persuasive marketing tool we have.
Color printing is no longer prohibitively expensive—in some cases, the increase is negligible, especially when you consider the potential investment return. With commercial digital printing (used exclusively at EMCO), you can use color strategically and cost-effectively across all your materials.
Brands depend on accurate and consistent color.
Process color is the use of four colors in patterns of concentration—cyan, magenta, yellow, and black—to create all the colors needed for full-color representations. The four-color process is reliable, flexible, and cost-effective. It’s used for publications, advertisements, posters, art prints—any materials that incorporate logos, illustrations and photographs, and need the full range of colors to represent reality as the eye perceives it.
Brands depend heavily on the accurate and flawless use of the colors that represent them. A crucial component of brand recognition and growth is the consistent use of color across all printed materials, packaging, apparel, and digital assets. Even if you’re not focused on your brand (and you should be!), you need to consider the power of color to draw people in and motivate them to act.
As mentioned above, a simple pop of color on an invoice or statement can mean the difference between getting paid early or not at all. Use full-color envelopes for even routine mailings—they increase opens by a whopping 20%. Adding color is even more impactful if the colors reinforce your brand and are well-placed to catch the recipient’s eye. Research shows that any color on an envelope increases both response rates and return on investment. Full color increases both exponentially. And with digital printing, you can super-personalize with color and content, printing what you need when you need it.
Nexfinity brings color into sharp focus.
We’ve recently invested in a new digital color press that gives customers a higher quality product in record time for lower costs. But bringing all-important color to life is what it does best. The press offers a suite of 12 specialty inks and surface finishes that can transform your printed piece, including dimensional, gold, metallic clear, opaque white, light black, and color gamut expansion with red, green, and blue.
One sure way to wow—and woo—your audience is to use full color for any photographic representations and add specialty inks such as metallic to add pop to details. The addition of opaque white enables stunning applications on transparent or colored substrates.
Posters, signage, brochures, envelopes, newsletters, postcards, stickers, and more can sport dazzling and true color with high-quality digital printing on stand-out materials.
We can help you bring color to your customers’ world. Call or click today for a color consultation and pricing breakdown on your next project.