Did you know the USPS® offers mailing promotions and incentives to help you get the most out of your direct mail campaigns when you integrate mail with new technology and print techniques?
We love these promotions because they help our customers reach their customers—plus, we get to have some fun with new technologies that elevate our print and mail services. Check out what’s coming down the pipeline in for the rest of 2022:
2022 Emerging and Advanced Technology Promotion
The Emerging and Advanced Technology Promotion will help you use virtual reality technologies to create an exciting and engaging customer experience with the mail.
As mobile and other print technologies evolve, mail has the potential to offer greater value by engaging customers in new and exciting ways. To ensure that direct mail continues to be a vibrant part of the marketing mix, the Postal Service is using this promotion to encourage customers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality, Mixed Reality, Near Field Communication, Video in Print featuring Shoppable Video, Integration with Voice Assistants, and Digital to Direct Mail in their direct mail campaigns.
Use the latest technologies to boost your brand awareness, show off product features, highlight key information, send an irresistible offer, or engage with your customers in new ways. There are seven ways to create a unique mail experience, all of which come with a discount.
See how you can implement VR into your mailpiece here. Or contact us to discuss the nuances of each technology and which would benefit your audience the most in a direct mail campaign.
2% to 3% discount
Promotion Period: March 1, 2022 – Aug. 31, 2022
Registration Period: January 15, 2022 – Aug. 31, 2022
2022 Personalized Color Transpromo Promotion
The Personalized Color Transpromo Promotion will help you use full color and personalization on your bills and statements to make your messages stand out.
New print technologies are primed to deliver unique, engaging, and creative experiences that cannot be created with digital channels alone. The 2022 Personalized Color Transpromo Promotion encourages mailers to highlight marketing messages through the use of color, dynamic variable print, and personalization.
3% discount
Promotion Period: July 1, 2022 – Dec. 31, 2022
Registration Period: May 15, 2022 – Dec. 31, 2022
2022 Informed Delivery Promotion
The Informed Delivery Promotion helps you capitalize on the Informed Delivery technology to extend the mail moment for your customers by providing eligible residential and personal PO Box™ consumers with a digital preview of their household’s mail.
With Informed Delivery, business mailers can engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions,
and insights.
4% discount
Promotion Period: Aug. 1, 2022 – Dec. 31, 2022
Registration Period: June 15, 2022 – Dec. 31, 2022
2022 Mobile Shopping Promotion
The Mobile Shopping Promotion will help you reach your customers by integrating convenient mobile technologies into your mailpieces. Direct mail remains a valued and valuable part of the holiday marketing mix. The Mobile Shopping Promotion encourages mailers to integrate mobile technologies with direct mail to create a convenient, efficient online shopping experience for customers. Use QR codes, voice assistants, and image recognition to enable your customers to shop directly from mail and drive sales.
2% discount
Promotion Period: Sept. 1, 2022 – Dec. 31, 2022
Registration Period: July 15, 2022 – Dec. 31, 2022
Make print and mail happen at EMCO. We specialize in customized direct mail that hits the target every time. Contact us today!
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