Even as the mailing landscape changes and challenges evolve, direct mail remains a substantial part of marketing and messaging campaigns. Postcards are growing in popularity, digital integration and response options are increasing, and Informed Delivery mailings will be discounted by 4% in 2022. If the growth of your business depends on direct mail, you need a printer partner that is also a mailing expert.
Make going postal a piece of cake.
Commercial print and mail providers need to keep up with the latest changes in postal rates, codes, and discounts. If your direct mail piece can use a lighter-weight paper or an adjusted mailing list to save a bundle at the post office, your project manager should let you know. An effective print-and-mail partner looks at the whole picture—from files coming in the door to campaigns heading out—to see where you can save money, increase efficiency or add value.
Getting the most out of your direct mail campaign takes a breadth of postal knowledge and streamlined logistics to back it up. We specialize in Intelligent Mail Barcoding, which allows mailers to use a single barcode to participate in multiple USPS programs simultaneously and expands mailers' ability to track individual mailpieces, and Every Door Direct Mail. EDDM is a powerful USPS program that harnesses U.S. Census data to target localized campaigns.
Print-and-mail partners bring twice the value.
A clean mailing list—free of duplications, incorrect addresses, and cancellations—is a must for smooth mailing. EMCO is focused on data. We offer critical list management services, including duplication elimination and segmenting. List management and data hygiene reduce time spent and money wasted.
Data-driven mailing campaigns don’t just limit mistakes. They create a power-packed marketing engine designed to increase the return on your investment in direct mailing. With personalization and targeted messaging, you’ll get the most out of your print project or direct mail campaign.
A true print-and-mail partner should be able to provide:
Data management services
List acquisition
Mail merges
Address de-duplication and verification
Change of address services
When everything is in slow motion, we choose fast.
From supply chain slowdowns to mail hold-ups to worker shortages and empty shelves—we’ve all had to grow our patience during the pandemic. But if your business is ready to grow through print and mail, we have an engine built for speed.
At EMCO, we run only high-speed inkjet and digital presses. These highly flexible and adaptable machines allow us to process your print jobs quickly and efficiently, no matter the size. From 100 to 100,000 pieces, our specialty systems enable us to create nearly any type of cost-effective and on-brand print campaign, including postcards, flyers, mailers, brochures, catalogs, and more.
EMCO was founded 30 years ago as a commercial mail house, and over the years we have added print and finishing technologies to become a one-stop shop. Throughout, we have never strayed from our focus - getting your mail pieces in the hands of your customers as quickly and efficiently as possible. Contact us today to hear how we’ve got you covered, from upload to delivery.