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What to Do After Rebranding: Essential Print Materials for Your New Look
Rebranding is an exciting step for any business. Whether you've updated your logo or overhauled entire brand identity, it's a new chapter.
EmcoMail
Oct 29, 20243 min read


Integrating Print in Schools
In today’s tech-driven classrooms, educators increasingly recognize the importance of print-based learning materials.
EmcoMail
Oct 14, 20242 min read


The Vital Role of Paper Selection in Your Print Project
In the digital age, where emails and social media dominate, the tactile feel of a quality printed piece can leave a significant and lasting
EmcoMail
Sep 13, 20243 min read


Beyond Digital: Print delivers powerful content and brand storytelling
When every brand is vying for attention on screens, print marketing offers a refreshing and impactful way to tell brand stories. Print's tac
EmcoMail
Jul 30, 20244 min read


The Power of an Envelope: Elevating Your Direct Mail Strategy
In the digital age, where emails flood our inboxes and online ads compete for attention, the tactile experience of receiving physical...
EmcoMail
May 6, 20243 min read


Direct Mail Magic: How to maximize returns on your marketing investment
Today’s email inboxes are swamped with messages, and online advertisements often get lost--or ignored--in the noise. At the same time, print
EmcoMail
Apr 1, 20243 min read


Evolution of the US Postal Service: From Handwritten Notes to Personalized Digital Printing
The history of the United States Postal Service (USPS) is a journey that spans centuries, witnessing significant transformations in the way mail is handled, delivered, and integrated with printed materials. Simple Beginnings: Handwritten Notes by Pony Express The roots of the USPS trace back to the 18th century when the Second Continental Congress established the United States Post Office in 1775. In the early days, communication was limited, and handwritten notes on simple c
EmcoMail
Jan 31, 20243 min read


Print Advertising and Direct Mail in 2024 and Beyond
As we approach the end of another year, it's essential for businesses to start planning smart marketing and advertising strategies for 2024. As businesses are walking away from expensive, invasive, and unreliable online advertising, the power of print and direct mail is stronger than ever. In this blog, we'll explore the past year's trends in these areas and discuss ways local retailers, non-profits, medical and professional services, landscaping and home improvement business
EmcoMail
Nov 16, 20234 min read


Driving Success with Print: Essential Print Marketing Materials for Food Trucks and Pods
Food trucks have become a culinary phenomenon, and setting up food truck pods, where several culinary vendors congregate in one location, is
EmcoMail
Oct 30, 20234 min read


Need a winning strategy? Use direct mail in your next political campaign
In the fast-paced world of political campaigns, where digital marketing and social media often dominate the landscape, one traditional strat
EmcoMail
Sep 28, 20233 min read


Shift Sales into High Gear with Targeted Direct Mail
From car washes and tire stores to auto repairs and accessories sales, direct mail campaigns offer unique advantages to businesses in the car sales and services industries that can significantly drive increases to the bottom line. A targeted approach. Direct mail allows businesses in the auto sales industry to target specific customer segments effectively. For instance, a car wash can send personalized mailers offering discounted services to individuals living within a certai
EmcoMail
Aug 1, 20233 min read


Opening Doors, Inspiring Action with Print and Mail
How to harness the impact of direct mail for nonprofits and churches Direct mail and printed marketing are especially valuable tools for nonprofits and churches. Print and mail campaigns help these organizations connect with target audiences, build relationships, and inspire action. It’s important to be intentional throughout the process, from starting in the right mailboxes to tracking results. The benefits of print and direct mail go well beyond business. The benefits of di
EmcoMail
Jul 17, 20234 min read


Print Boosts Visibility in Medical, Law & Financial Businesses
In the era of digital marketing, it's easy to overlook the impact of traditional advertising methods like direct mail. However, for professi
EmcoMail
Jun 28, 20233 min read


Grow your Customer Base with Print Media and Direct Mail
If success in real estate means location, location, location, then success in the yard and garden and yard means timing, timing, timing. Nurseries and landscapers know better than anyone that planting and harvesting are seasonal and must be done at the right time for the best results. With advertising and promotional mailings, the logic is the same: if you sow information, encouragement, excitement, and exclusivity at the right time, you can plan on a plentiful harvest of cu
EmcoMail
May 23, 20233 min read


Using Direct Mail to Market in the Neighborhood
With Every Door Direct Mail, we can find you ideal customers and send them to you You know who your customers are—and you know who you want them to be. When planning a direct mail advertising campaign, you can focus on your future customers, not just your current ones. Hopefully, your business captures information about everyone you transact with through your point-of-sale system. You can use this information to determine who and where your prospects are and then target both
EmcoMail
May 1, 20233 min read


Direct Mail is Trusted by Marketers, Contractors, and Customers Alike
There are so many ways for people to find contractors, skilled service companies like plumbers and electricians, and home service...
EmcoMail
Mar 21, 20233 min read


Color is a Compelling Way to Wow—and Woo—Your Customers With Print
Color is more powerful than you think it is. Did you know: A Midwestern insurance company used color to highlight key information on their invoices. As a result, they began receiving customer payments an average of 14 days earlier. Color increases brand recognition by up to 80%. People subconsciously judge a person, environment, or product within 90 seconds of initial viewing – between 62% and 90% of that assessment is based on color alone. Read these and other mind-blowing
EmcoMail
Feb 13, 20232 min read


New Press Means Higher Quality, Lower Costs, and Ultimate Creativity
We have some BIG news to share with you! We have added a new Kodak Nexfinity digital press to our growing family of print production...
EmcoMail
Jan 19, 20232 min read


New Year, New You
Refresh your brand and use print to the fullest in 2023
EmcoMail
Dec 21, 20223 min read


The Donor Acknowledgment Letter: a Humble Mailing with Huge Potential
Many organizations are required to print and mail certain documents, letters, and notifications at the end of Q4 or the beginning of Q1. ...
EmcoMail
Nov 21, 20222 min read
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